Media & Events

Families turn the page on literacy during SDIRC Moonshot Literacy Lane.


Indian River County families went on a “literal” journey during the 2nd Annual SDIRC Moonshot Literacy Lane hosted by The Learning Alliance to support the Moonshot Moment Literacy Movement and promote the importance of reading.

Families gathered near The Learning Alliance's Moonshot Reading Rocket in the parking lot of the Indian River County Main Library where children created masterpieces celebrating their ish-ness under the guidance of Bridget Lyons, TLA Arts/Literacy Educator and Manager of the Reading Rocket.

Volunteers escorted families from business to business during the one-mile story walk using an innovative approach to get parents moving and kids reading while encouraging family engagement and modeling reading.

One volunteer said, “I love this book. I just love the whole idea of an interactive story. It's like a treasure hunt for the kids too.”

After departing from the Main Library the sure-footed readers visited The Parisian Hostess, Joey’s Downtown Dapper Barbershop, Seahorse Lane Boutique, Vero Beach Chamber of Commerce, Laura Riding Jackson Foundation, Island Image Photography, Main Street Vero Beach, Rourke Publishing, Indian River Press Journal, Indian River Chamber of Commerce and the Heritage Center before returning to the library to read the last two pages of the book.

“This project is a stellar example of our Moonshot Community, where we all take a stand for children and early education,” said Marie O'Brien, TLA Manager of Digital Media and Moonshot Outreach. “The local businesses were eager to participate, and the story activities were designed by Karin Hammler from the School District of Indian River County to tie the project to literacy standards.”

Since the school district adopted the Moonshot goal, O'Brien explains “We’ve learned that it will take the entire community to work together toward our Moonshot goal, and this project is another example of our commitment to transform the next generation through literacy.”

School board member Tiffany Justice brought along her children and a few of their friends for the reading adventure. “I'm really excited to be here this morning with my four kids. They're really excited to read this book. We're thankful to The Learning Alliance for this type of community engagement that we get to have with our business community, our teachers, our students and our families.”

Along the way, the reader's poured over and discussed two giant pages at each location from Peter H. Reynolds book, “Ish.” The book highlights the power of encouragement and the importance of celebrating our uniqueness with a message that you can do anything.

Mikala Collins, Rourke Educational Media digital content manager, attended the event with her sisters and their families. “I love that it's a family activity and that the kids are being engaged with each page of the book and analyzing each page. I truly appreciated the activity questions,” she said noting that some of the questions were self-reflective and support social and emotional growth in a child.

Story pages will remain posted during the month of February so families can take self-guided walks using a map available at

“Family is a powerful motivator to help children improve reading skills and develop a lifelong love of reading. The pairing of reading and physical activity takes literacy to the next level,” said O'Brien.

About The Learning Alliance:

At The Learning Alliance, our work is predicated on the question – What does it take to achieve 90 percent literacy by third grade such that we create literate, compassionate, creative citizens who will improve our world? The Learning Alliance is a catalyst for innovation and collaboration supporting the Moonshot Moment 90 percent literacy transformative goal by arming front-line educators, parents, and community leaders with the tools, knowledge, and support necessary for success. Through innovative, evidence-based approaches to teaching and learning, we empower teachers to transform children’s lives. Through partnerships with the School District of Indian River County, Indian River State College, community leaders, and civic youth organizations in our community, we hope to create local solutions that can serve as a model for the nation.

For more information about The Learning Alliance, please visit or call 877-548-READ (7323).

Families turn the page on literacy during SDIRC Moonshot Literacy Lane.

Contact Information

The Learning Alliance
2066 14th Avenue
Suite 102
Vero Beach, FL 32960

P.O. Box 2647
Vero Beach, FL 32961



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